"...Subaru has been the most prominent company to embrace the gay market. As long ago as 2000, the automaker created advertising campaigns around Martina Navratilova, the gay tennis star, and also used a sales slogan that was a subtle gay-rights message: 'It’s not a choice. It’s the way we’re built.' Little wonder that many lesbians refer to their Outbacks as 'Lesbarus.'..."
It was all fun and games when my old boss asked if our Subaru was painted plaid, but it takes on a whole new meaning when the make of your car is profiled as a lesbian car in the New York Times.
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